Soft drinks – a source of “happiness” or major cause of disease – or both?
Remember the Coke polar bears in commercials? Cute, fun-loving bears just enjoying an icy Coke. What could be wrong with that?
Alex Bogusky, formerly an ad agency legend with former clients such as Burger King, Dominos and Coca-Cola, has created a new ad in conjunction with advocacy group Center for Science in the Public Interest. The new ad, be there no mistake, is anti-Coke/Soda – and it’s done well. You can watch it in this post below.
The move comes at a time big makers of sugary drinks are being challenged by legislators and consumers from New York to California. It’s all about winning the viral PR war.
The video’s goal: to show the ill effects of drinking too many sugary beverages. The papa bear in the animated video, The Real Bears, not only suffers from erectile dysfunction, but also contracts type 2 diabetes, which forces him to have a “grizzly” leg amputation. The video ends with the polar bear family pouring their cola into the ocean.
“You know the American diet has gone the wrong way when it’s considered normal to drink massive amounts of liquid candy,” Bogusky says. “This is a cultural wake-up call.”
TheRealBears.org
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Leanness Lifestyle University
